Carly Fridhandler has spent 19 years in advertising, leading creative teams and shaping campaigns. Her agency experience includes Sid Lee, NEWAD, BAM and Level, with work for adidas, NIVEA, Walmart, Olay, Cirque du Soleil and lululemon.

As AVP of Creative & AI Innovation at Level, she leads creative teams and helps them find new ways to work. She built Level’s AI Creative Pit Crew and helped integrate AI into the creative process across dozens of accounts.

In 2022, a colleague introduced Carly to Midjourney. One of her first experiments was a lavender scorpion sitting on pink sorbet, and that strange little contradiction became Scorpion Sorbet. What started as curiosity turned into an artistic practice about the things that make people feel both comforted and uncomfortable—love, loss, intimacy, fear, and everything in between.

For Carly, advertising and art aren’t two separate lives. Both are about people, curiosity, and finding something worth making. The tools keep changing. That part doesn’t.